Taylor Bornstein
← All work

Marketing Campaigns and Member Communications

Promotional campaigns, seasonal offers, and member communications for a Brookline, MA women's health club — from print collateral to a dues-increase letter that held onto goodwill.

Role
Marketing Manager
Client
Benefitness Health Club
Date
April 2016
  • Print Collateral
  • Retail Marketing
  • Member Communications
Marketing Campaigns and Member Communications

Small-business marketing means writing and designing across everything at once — seasonal promotions, membership sales, and the harder job of keeping members onside through a price increase.

Gift certificate campaign banner

Spring open house flyer

Winter runner’s special banner

2016 dues increase letter with local gym price comparison